Keep Your Accessory Brand Top of Mind
With the release of a new collection, it is integral for the designer to generate press excitement. The semi-annual press preview is a Mariposa Communications event that has a casual and fun atmosphere, complete with product displays and client gifts for the press to take home.
Mariposa Communications coordinates the event, invites press contacts and walks the editors, stylists and bloggers through the client’s collections to promote the products and obtain feedback in an organic way.
The impact of having the editors view, touch, and understand each collection’s concept results in a significant amount of interest and subsequent product placement. The event is very popular with bloggers, as they can Tweet, Instagram and post about the accessories during and after the event.